Associate Director, US ITP HCP Marketing

Full Time On-Site/Hybrid Marketing HCP Marketing Associate Director Apply for this Job The Associate Director, US ITP HCP Marketing will develop strategy and execute tactics, directed at health care professionals managing people living with Immune Thrombocytopenia (ITP). The initial focus of the role will be to support the development of Disease State strategy and tactics, including Campaign, Messaging, Materials, and Tactics that deliver on Market Development prior to launch. Follow-on focus will be to drive the development of Strategy and Brand Campaign, Messaging, Materials and Tactics to support the Promotion of VYVGART as it Launches into the ITP space.

This role will report to the Senior Director of HCP ITP Marketing, and will partner closely with key internal and external cross-functional partners to plan and implement personal tactics to support the ITP Launch. In close collaboration with the rest of the Marketing team, this role will support the VYVGART brand and portfolio strategies with pull-through to Commercial Field Force preparations and National and Regional Congress presence and execution. The Director / Associate Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews.

This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering on a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated by delivering value to people living with rare diseases.

Roles and Responsibilities:

• Support the development and execution of the disease state strategy, messaging and tactics to ensure optimized Market Development prior to ITP Launch
• Support the development and execution of the Branded efgartigimod strategy, messaging and tactics for launch in ITP for the US
• Ongoing development and updating of the efgartigimod ITP strategy and Brand Plan. Ensure customer and competitor insights drive updates to strategy.
• Align with Sales leadership on:
• Ensuring readiness of materials to support the Commercial Field Organization
• Work cross-functionally to prepare the Field Organization for Launch, including directives, POA, training, etc.
• Management of key Agency Partners, including the Brand Agency, in the execution of Market Development and Launch plans. Ensure marketing direction is pulled through and project timelines are met.
• Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution. Manage Congress participation, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and events
• Partner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisions
• Work closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics
• Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives

Education, Experience and Qualifications:

• The US commercial organization is Boston-based; this person is required to be in the office as needed to support key planning and coordination meetings.
• BS/BA degree (science or business degree preferred); MBA is a plus
• 7 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry
• Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
• Understanding of the legal and regulatory environment in pharmaceutical promotions
• Strong project management, communication, and organization skills
• Agility, proven ability to influence without authority and cross-functional collaboration
• Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
• Experience in rare disease and/or Hematology preferred
• US launch readiness experience preferred
• Travel 30%

At argenx we strive to create a welcoming and inclusive environment.   Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.

argenx is proud to be an equal opportunity employer.